Company

Ori Bach

Chief Executive 
Officer

Bach is a long-time veteran of the fight against fraud and cybercrime, with experience working for leading companies as well as government entities such as the Israel Ministry of Justice and the Israel Defense Force (IDF). Prior to TrapX, Bach served as a Senior Security Strategist at IBM Trusteer where he helped drive innovation and knowledge sharing in the cybersecurity space. Prior to IBM, Bach served as Director of Product Management at Actimize, contributing to the rapid growth of its fraud business and eventual acquisition by NICE Systems.

During his career, Ori has published dozens of research reports, white papers and blogs on managing cybersecurity and fraud. He holds a LLB degree from Tel-Aviv University.

  • Ori Bach

    Chief Executive 
Officer

  • Efrat Ben Meir

    Chief Financial Officer

  • "Deception is an ideal solution for the challenging business and security climate we’re in today. We see tremendous opportunity for TrapX."
    Ori Bach
    CEO
  • Steve Preston

    SVP, Strategy and Growth

  • Guy Waizel

    VP, Global Operations

  • Mori Benech

    Head of R&D

  • Brian Pfeffer

    VP, Customer Success

  • “Attackers will enter your network. We shape what happens next. Deception makes their experience time consuming and risky.”
    Steve Preston
    SVP, Strategy and Growth
  • Tamar Shafler

    Head of Product

  • Louis Smith, Jr.

    VP of North America Sales & Global Sales Engineering

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